Covered and Tooned and Sicked

What do you do to trick people into reading something, or in the case of a free alt weekly publication, at least pick it up?
Though an interview with former Surgeon General Joycelyn Elders does not scream smashing cover, it becomes the concept that will sell the story. I don't know how effective this will be, but it will hopefully pique interest.

Another toon... and I am nursing a horrible cold.
Labels: cover, jamestoon, sick sick sick